DIGITAL G.A.M.E PLANNING SERVICES

Over 15 years, we have tailored our G.A.M.E. planning strategic framework to help New Zealand companies grow their customer base and generate more revenue and profit. Read more about our GAME planning approach below.

Goal Setting

Our digital strategic goal-setting service provides the guidance and expertise your team needs to create measurable and practical objectives to guide your decision-making and performance reviews. 

Our goal-setting service begins with a thorough situation analysis of your current digital marketing landscape. We analyse your resources, capabilities, and potential opportunities to improve. From there, we develop practical short, medium and long-term SMART goals and KPIs tailored to your organisation's needs. 

Activity Selection

We help you select the best digital marketing activities to achieve your goals. We use the R.A.C.E digital strategy framework to create a user-centred action plan that delivers effective ROI and sustained growth:

- Reach

- Act

- Convert

- Engage

During the activity selection phase, we also work with you to determine the best implementation model:

- outsourced

- in-house

- a hybrid model

We help you set up an easy-to-use analytics reporting system that tracks the performance of your activities against your goals, KPIs and metrics.

We can help you select the best analytics tools and train you to navigate and generate insights from your analytical data.